Embellish is the email creation platform built for entrepreneurs who believe their emails can change everything.
If you're a coach, course creator, or solo business owner with an audience that signed up to hear from you — but you've been struggling to actually show up in their inbox consistently — Embellish was made for you.
What Embellish does
Embellish sits between the blank page and your email platform. It's where the writing happens — where you go from "I know I should send an email" to "this is ready to send" without the usual spiral of doubt, writer's block, and formatting headaches.
Here's what that looks like in practice:
A persistent Brand Profile that captures your voice, mission, values, and audience — so you never have to re-explain who you are or what you stand for every time you sit down to write.
An AI copilot that actually knows your brand. Because it draws from your Brand Profile, it doesn't give you generic marketing copy. It gives you drafts that sound like you.
A clean, focused editor built for writing emails — not designing them. Format your content, collaborate with your team, and export clean HTML that won't break when you paste it into your email platform.
Projects that keep your campaigns organized — group related emails together, write campaign briefs, and track status from planning through to sent.
What Embellish is not
Embellish is not an email sending platform. It doesn't replace Kit, Flodesk, Mailchimp, or whatever you use to hit "send." Instead, it makes the hardest part — the writing — easier, faster, and more aligned with the business you're building.
Think of it this way: your email platform handles delivery. Embellish handles creation.
Who it's for
Embellish is built for entrepreneurs who:
Have an email list (even a small one) but aren't showing up consistently
Know their emails should sound like them, not like a template
Want AI assistance that respects their voice instead of replacing it
Are tired of fighting with editors that destroy their formatting
Believe that the emails they send should reflect the mission they're on
The idea behind it
We call it the Mission-Email Gap — that distance between the work you're doing in the world and the emails you're actually sending (or not sending). Embellish exists to close that gap.
Your audience signed up because something about your message resonated. Embellish helps you keep that resonance alive, one email at a time.