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Sometimes you need a copy of a content piece to work from, or you need to clean up a project by removing something that's no longer needed. Here's how both work.

Duplicating content

Duplicating creates a copy of a content piece within the same project.

How to duplicate

1. Open the content piece you want to copy

2. Click the three-dot menu next to the status dropdown

3. Select Duplicate

4. Confirm in the dialog

What gets copied

• The title (with "(Copy)" added)

• The full body content

• The content brief

• Email subject line and preview text (for emails)

• The content type

What doesn't get copied

• Comments and inline discussions

• Version history

• AI chat conversations

• The status (the duplicate starts fresh)

When to use it

• A/B testing subject lines — Duplicate an email, change the subject, and compare

• Creating variations — Same core message, different angle or CTA

• Reusing a structure — Wrote an email you liked? Duplicate it and swap in new content

• Preserving a version — Before making major edits, duplicate to keep the original intact

Deleting content

Unlike projects (which have a 7-day grace period), content deletion is immediate and permanent. Once you delete a content piece, it's gone.

How to delete

1. Open the content piece

2. Click the three-dot menu next to the status dropdown

3. Select Delete

4. Read the confirmation dialog carefully — it tells you this action cannot be undone

5. Click Delete to confirm

Who can delete content

All roles that can edit content can also delete it:

Before you delete

Since content deletion is permanent, consider these alternatives:

• Change the status to "Archived" (at the project level) if you just want it out of the way

• Duplicate it first if you might want it back later

• Move it to a different status like "Plan" if it's just not ready yet

If you're sure you don't need it, go ahead and delete. But take the extra second to read the confirmation dialog — there's no undo.