Your Brand Profile is the engine behind every AI interaction in Embellish. A well-built profile means less editing, better first drafts, and content that actually sounds like you. Here are practical tips for getting the most out of it.
Start with what you know
You don't need to fill in every field before you start using Embellish. But the more context you provide, the better your experience will be.
If you're short on time, prioritize these three:
Brand Values — Gives the AI a sense of what you stand for
Brand Personality — Sets the tone for everything it writes
Your Audience — Tells the AI who it's writing to
Even a few honest sentences in each of these will noticeably improve the quality of AI-generated content compared to leaving them blank.
Write like you talk
The Brand Profile isn't a formal document. It's a conversation with the AI about who you are and what you're about. The more naturally you write, the more naturally the AI will write for you.
Skip the corporate language. "We endeavor to provide transformational experiences" doesn't help the AI. "I help women stop second-guessing themselves and start leading" does.
Use first person. Say "I" and "my" — it helps the AI adopt your voice rather than a detached third-person perspective.
Be specific. Concrete details always outperform abstract statements.
Use your clients' words
When filling in the Audience Details section — especially "The Problems" and "Ripple Effects" — pull language directly from your clients. Look at:
Intake forms and application responses
DMs and emails where clients describe their situation
Testimonials (especially the "before" part)
Comments on your social posts or podcast reviews
The phrases your audience uses to describe their own experience are gold. When the AI echoes that language back in your emails, it creates an instant sense of "this person gets me."
Test and adjust your personality settings
After setting your Brand Personality, generate a few pieces of content and see how they feel. If something's off:
Too stiff? Turn down Formality by one notch.
Too peppy? Lower Energy from Energetic to Confident or Calm.
Too safe? Bump Persuasion up from Soft to Balanced or Direct.
Too generic? Increase Creativity — even one step from Serious to Playful can add life.
Most people find their sweet spot after 2–3 small adjustments. The personality settings are meant to be tweaked — don't treat your first choice as final.
Be specific in your Writing Guidelines
"Write good emails" won't help the AI much. Specific instructions make a real difference:
Vague |
Specific |
|---|---|
"Be professional" |
"Use a warm but professional tone — no slang, but contractions are fine" |
"Write good subject lines" |
"Subject lines should be curiosity-driven, under 45 characters, and never use ALL CAPS" |
"Include a CTA" |
"End every email with one clear CTA — a single link, no competing actions" |
"Be authentic" |
"Write in first person, reference real experiences, and never use the word 'journey'" |
The more precise your instructions, the less you'll need to edit.
Revisit it quarterly
Your brand evolves. Your audience shifts. Your voice matures. Set a reminder to revisit your Brand Profile every few months and ask:
Is this still how I talk?
Has my audience changed?
Are there new problems I'm solving that aren't reflected here?
Are the AI-generated drafts still hitting the mark, or am I editing more than I used to?
A quick refresh keeps everything aligned and your AI output sharp.
Don't worry about perfection
Your Brand Profile isn't carved in stone. It's a living document that gets better over time as you refine your understanding of your brand, your audience, and your voice.
The best Brand Profile isn't the most polished one — it's the most honest one. Write what's true, adjust as you go, and trust that even an imperfect profile produces dramatically better content than no profile at all.