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What Is the Brand Profile?

Your Brand Profile is the single source of truth for who you are, how you sound, and who you're writing for. It's the creative context that lives behind everything you do in Embellish — and it's the reason the AI doesn't sound like a generic robot when it helps you write.

Each Workspace has a single Brand Profile.

Why it matters

Most AI tools start from zero every time you use them. You give a prompt, it gives a response, and it has no idea who you are, what your brand stands for, or how you naturally communicate. That's why so much AI-generated content sounds like it could belong to anyone.

Embellish works differently. Your Brand Profile is a persistent layer of context that the AI draws from every time it generates content — whether that's a full email draft, a subject line suggestion, or a rewrite. The more you put into your Brand Profile, the more the AI sounds like you.

What's in it

The Brand Profile has four sections:

Your Brand

The basics — your brand name, website, core values, origin story, and what makes you different. This gives the AI a foundation to work from so it understands not just what you do, but why you do it.

Brand Personality

Five traits that define how your brand "speaks" — formality, warmth, energy, creativity, and persuasion style. These are set through simple dropdowns, and they shape the tone of every piece of AI-generated content.

Audience Details

Who you serve, what problems you help them solve, and what happens if those problems go unsolved. This helps the AI write content that speaks directly to your reader's situation — not in vague generalities, but in the language of their actual experience.

AI Writing Guidelines

Custom instructions that guide how the AI writes for your brand. Embellish comes with smart defaults, but you can customize these to match your specific preferences — and even set different rules for different content types like subject lines, email bodies, or SMS messages.

Where to find it

Click Brand Profile in the left sidebar from any workspace. Each workspace has its own Brand Profile, so if you manage multiple brands, each one gets its own creative context.

How it saves

Everything on the Brand Profile page auto-saves as you type. You'll see a small indicator in the top-right corner:

  • "Saving..." — Your changes are being saved

  • "All changes saved" — Everything is up to date

  • "Auto Saved" — No pending changes

There's no save button to forget to click. Just type, and Embellish takes care of the rest.

Who can edit it

Brand Profile editing is available to Admins and Managers. Editors and Viewers can't modify the Brand Profile, though the AI will still use its context when generating content for anyone in the workspace.

If you're an Editor or Viewer and need something updated, reach out to your workspace Admin or Manager.