The "Your Brand" section is where you lay the foundation. These five fields give the AI the context it needs to understand your business — not just what you sell, but the story and values behind it.
You'll find this section at the top of your Brand Profile page. Every field is optional and auto-saves as you type, so you can fill things in at your own pace.
Brand Name
What it's asking: What do you call your business?
This is the name the AI will use when referencing your brand in generated content. Keep it simple — use whatever your audience knows you by.
Examples:
"The Aligned Coach"
"Sarah Mitchell Coaching"
"Bright Path Academy"
Website URL
What it's asking: What's your website address?
This helps establish your brand's online presence as part of the AI's context.
Example: https://www.yourbrand.com
Brand Values
What it's asking: What do you find important in life and business, and how are those visible to others?
This is about the principles that drive your work. Not corporate values on a wall — the real ones. The things your audience would recognize about you. The AI uses these to ensure your content reflects what you actually stand for.
Tips for writing this well:
Be specific. "Authenticity" is vague. "Saying the uncomfortable thing when it serves my audience, even when it's easier to stay safe" is powerful.
Write 3–5 values. You don't need twenty. Focus on the ones that genuinely shape how you show up.
Think about what your best clients would say you value. That's often more accurate than what you'd put on a slide deck.
Example:
Radical honesty — I'd rather lose a follower than mislead one. Deep listening — I teach from my clients' language, not my own assumptions. Joy in the process, growth doesn't have to feel heavy to be meaningful.
Brand Story
What it's asking: What led to you starting your business and your journey to get to where you are today?
This isn't a polished "About" page bio (unless that's what you want). It's the origin story the AI can draw from when it needs to connect your content back to your personal journey — which is often what makes your emails resonate most.
Tips for writing this well:
Start with the turning point. What shifted that made you start this business?
Include the struggle. The messy middle is what your audience relates to.
Keep it conversational. Write it like you'd tell a friend over coffee, not like a LinkedIn post.
Example:
I spent 8 years in corporate HR watching talented people burn out because no one taught them how to advocate for themselves. When I hit my own wall in 2019, I left and started coaching women in leadership. What began as a side project became a full practice within a year. I grew mostly through word of mouth from clients who actually felt heard for the first time.
Brand Uniqueness
What it's asking: What makes you different from competitors or other solutions?
This is your unique value proposition in your own words. The AI uses this to position your content in a way that highlights what sets you apart — especially useful in sales emails, launch sequences, and anywhere you need to articulate why you over everyone else.
Tips for writing this well:
Don't compare yourself to competitors by name. Focus on what you bring to the table.
Think about what your clients say when they refer you. That's usually your real differentiator.
Be honest. If your differentiator is your approach, your background, or your personality — say that.
Example:
Most business coaches teach frameworks. I teach my clients to trust their own instincts by helping them see the patterns they're already living. My background in psychology means I don't just help people build strategy... I help them understand why they keep getting in their own way.
You don't have to get it perfect
Your Brand Profile isn't a final draft. It's a living document. Write what feels true today, and come back to refine it as your brand evolves. The AI works with whatever you give it and even a few honest sentences are better than a blank field.