Context is what separates Embellish's AI from a blank-slate chatbot. The context settings let you control exactly what information the AI has access to when it responds — so you can get more targeted output depending on what you're working on.
Where to find context settings
The context panel lives at the top of the AI Chat sidebar, labeled AI Context. You'll see a count showing how many sources are currently active (e.g., "3 sources active"). Click the header to expand or collapse it.
Available context sources
Brand Profile
When enabled, the AI has access to your full Brand Profile — your brand name, values, story, uniqueness, personality traits, audience details, and writing guidelines. This is what makes the AI sound like your brand instead of sounding generic.
When this is on, you'll see your brand name displayed as a sublabel, along with small pills showing your active personality traits (like "casual," "friendly," "calm").
When to turn it off: Rarely. The Brand Profile is the foundation of personalized output. You might disable it if you're using the AI for something unrelated to your brand — like brainstorming a personal email or exploring a totally different tone.
Project Brief
When enabled, the AI can read the project brief for the current project — your campaign goals, audience segment, key messages, offer details, and sequence structure.
When to turn it off: If you're working on something that doesn't relate to the project's brief — for example, drafting a standalone email that isn't part of this campaign, or asking a general strategy question.
Content
This section shows all content pieces in the current project. You can select individual items to include in the AI's context.
Each item shows:
A checkbox to toggle it on or off
The content title
The content type (Email, SMS, Voicemail)
The header shows a count like "Content (2/5)" — meaning 2 out of 5 items are selected.
When to use this: Include specific content pieces when you want the AI to reference what you've already written. For example:
Select Email 1 and Email 2 when writing Email 3, so the AI maintains continuity
Select a completed email when brainstorming subject lines, so the AI knows what the email says
Select multiple pieces when asking the AI to review consistency across a sequence
How context changes work
When you toggle a context source on or off, a brief notification appears in the chat confirming what changed — something like "Context updated: Added 'Brand Profile'" or "Context updated: Removed 'Welcome Email.'"
Context settings are saved per chat session. This means you can have one session with full context (for drafting) and another session with minimal context (for brainstorming), and each will remember its own settings.
Default settings
When you create a new chat session, the defaults are:
Brand Profile: On
Project Brief: On
Content: None selected
This gives the AI your brand voice and campaign context out of the box. You can add specific content pieces as needed.
How context affects AI output
The difference between minimal and full context is significant:
With no context enabled: The AI acts as a general writing assistant. It can help with grammar, structure, and general email marketing advice — but it won't know your voice, your audience, or your campaign.
With Brand Profile only: The AI writes in your voice and for your audience, but doesn't know the specifics of this campaign. Good for general brand content or standalone pieces.
With Brand Profile + Project Brief: The AI understands both who you are and what this campaign is about. This is the sweet spot for most drafting work.
With everything enabled (Brand Profile + Project Brief + selected content): The AI has full context — your brand, your campaign, and what you've already written. This produces the most relevant, specific output and is ideal for maintaining continuity across a sequence or refining existing content.
Tips for using context effectively
Start with defaults, then add content as you go. Brand Profile and Project Brief are enough for early drafts. Add specific content pieces when you need the AI to reference or build on what exists.
Select only what's relevant. Including every piece of content in a large project can dilute the AI's focus. If you're writing Email 4, including Emails 2 and 3 is more useful than including all 10 pieces.
Use different sessions for different needs. A brainstorming session might only need Brand Profile. A drafting session needs everything. Keep them separate so the context stays clean.