The Audience Details section of your Brand Profile helps the AI understand who you're writing to — not just who you are. When the AI knows your reader's world, it can write content that speaks directly to their situation instead of defaulting to vague, one-size-fits-all messaging.
You'll find these three fields in the third section of your Brand Profile page.
Your Audience
What it's asking: Describe those you serve and any important details — demographics, life stage, and what matters about them.
This is your chance to paint a picture of your ideal reader. The more specific you are, the more the AI can write content that feels like it was written for one person — which is always the goal with great email.
Tips for writing this well:
Go beyond demographics. "Women 30–45" is a start, but "women in their mid-30s who left corporate jobs to start coaching businesses and are 2–3 years in" gives the AI something real to work with.
Include what stage of their journey they're in. Are they just getting started? Scaling? Stuck in a plateau?
Mention what they care about beyond your topic. What keeps them up at night? What are they scrolling through at 10pm?
Example:
Female entrepreneurs, mostly coaches and course creators, aged 32–45. They've been in business 2–4 years with an established audience of 1,000–8,000 email subscribers. They're past the startup phase but haven't hit the consistency they want. They care deeply about their mission but feel stretched thin between serving clients and marketing themselves. Most have tried other tools and templates but nothing has stuck.
The Problems
What it's asking: Describe the problems you help your audience solve and how these problems affect their daily lives.
This is about the pain your audience feels — the frustrations, the friction, the gap between where they are and where they want to be. The AI uses this to write content that acknowledges your reader's reality, which builds the kind of trust that generic content can't.
Tips for writing this well:
Be specific about the feeling, not just the problem. "They don't email consistently" is factual. "They open their laptop to write an email, stare at the blank page for twenty minutes, then close it and tell themselves they'll do it tomorrow" is visceral.
Include 2–4 core problems. You don't need to list everything — focus on the ones that show up most often in your conversations with clients.
Use their language. If your clients say "I just can't get out of my own head," write that — don't translate it into clinical terms.
Example:
They know email is their most valuable marketing channel but they can't show up consistently. Writing feels like a chore — they sit down to draft something and either stare at a blank page or produce something that sounds nothing like them. When they use AI tools, the output feels generic and they spend more time editing than they saved. They end up only emailing when they have something to sell, which makes every email feel like a pitch and erodes the relationship they're trying to build.
Ripple Effects
What it's asking: Describe any long-term consequences of not solving the problems you help with.
This is the deeper layer — what happens if your reader doesn't get help? The AI uses this to create urgency (the honest kind) and to articulate the stakes of inaction. This is especially powerful in sales sequences and re-engagement emails.
Tips for writing this well:
Think about what you've seen happen with clients who waited too long. What did inaction cost them?
Include both tangible and emotional consequences. Lost revenue matters, but so does the quiet erosion of confidence.
Don't be dramatic for the sake of it. Honest stakes are more persuasive than exaggerated ones.
Example:
Their email list goes cold — subscribers forget who they are, open rates drop, and when they finally do send something, it lands with a thud. They miss revenue because they're not nurturing relationships between launches. Over time, they start to feel like email "isn't for them" and pull back even further, which deepens the inconsistency cycle. Meanwhile, their competitors show up weekly and capture the attention their audience is still willing to give.
How the AI uses this
When you use the AI copilot to generate content, your audience details are woven into the system context. This means:
Email drafts will speak to your reader's specific situation, not a generic audience
Subject lines will reference problems and desires your audience actually has
Sales content will articulate the stakes in a way that feels honest and relevant
Nurture emails will build connection by acknowledging what your reader is going through
The more detailed and honest your audience description, the less editing you'll need to do on AI-generated content.
You can always come back
Your understanding of your audience deepens over time. What you write here today doesn't need to be perfect — it just needs to be honest. As you learn more about who you're serving, update these fields. The AI will adapt immediately.